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The Logo

Visual Identity & Assets

The Regret Wall Logo
R = 80pxØ = 160px (Golden Loop)45° Leg AlignmentAxis Zero
System: Golden Ratio Grid
Alignment: Swiss Design
Scale: 1:1
Unit: pixels

Logo Assets

logo.pngTransparent background
logo_white_bg.pngSolid white background

Design Concept

"An abstraction of the letter 'R' - the initial of 'Regret' - inspired by the Swiss graphic design tradition. The rounded upper portion of the letter is conceived as an oval archway, serving as a gateway transitioning from darkness into light, or opening directly into the void."

Brand Color Palette

The visual colors representing the emotional dimensions of regret.

Do's

  • Use transparent logo on dark backgrounds
  • Keep clear space around the logo

Don'ts

  • Do not distort or stretch the logo
  • Do not change colors or apply filters